The short answer
With me, a small business website starts at $1,200 for a static site of up to about six pages, $2,500 for a WordPress site you can edit yourself, and $5,000 for an online store. Across Australia most small businesses pay $2,000 to $6,000. The two things that move the number most are how many pages you need and what the site has to do. You can also spread the cost over 12 months, from $200 a month.
My prices, in one table
Every price below is the one on my Websites page, checked in November 2026. They are "from" prices because the questionnaire I send before any quote changes the number, and you see why yours is more before you see what it is.
| What you get | From |
|---|---|
| Static Site, up to about six main pages, I do the updates | $1,200 |
| WordPress Business Site, you can edit pages and posts yourself | $2,500 |
| WordPress with WooCommerce, an online store | $5,000 |
| Website Refresh, an existing site brought up to standard on my stack | $1,500 |
Those figures buy the whole job, not a template with your logo on it: a discovery questionnaire, a baseline SEO and AEO snapshot, the copy for every page written from your answers, the build itself, a first draft you review on a private link with three rounds of changes included, a speed and mobile check, then launch and two check-ins against the baseline. Business Profile and Google Workspace setup are included where you need them.
What the rest of Australia charges
For context, the independent guide What's the Damage puts a professionally built small business website at $2,000 to $6,000 in 2026, a custom build at $6,000 to $15,000, and an online store anywhere from $5,000 to $60,000 and up. Freelancers and agencies both tend to price by the hour, at $80 to $250, so the useful question for any quote is how many hours sit behind it. My table above sits at the bottom of that range because there is one person and no office.
What moves the number more than anything else
Page count and features. A six-page site for a plumber and a twenty-page site for a clinic with four locations are different jobs even if they look the same on the home page, because every page needs copy, a layout, images and a check on a phone. A feature is the same story on a bigger scale: a booking system, a members' login, online payments or a specials board the kitchen updates from a phone each add days, not hours.
The things people expect to matter, matter less. Colours and fonts are settled on the first draft. A logo you already have saves an hour. Photos you already have save more, because I otherwise work with what I can take or source, and a site with real photos of real work converts better anyway.
WordPress or static, and why it changes the price
A static site is plain pages with no editor, no plugins and no database behind them. It loads faster, it cannot be hacked through an out-of-date plugin, and it costs $100 a month to host and keep updated under my Care + Content Bundle, which includes the changes you send me. A WordPress site gives you an editor and a login, so you can add a news post or swap a photo yourself; it costs more to build and $44 a month to host, billed by Brella Tech, with my Content Updates add-on at $50 a month if you would rather send the changes to me.
Static is my default for a new business site now. WordPress is for a shop, a members' area or an owner who wants to be in there every week. This site is static, and I wrote more about choosing between them in a separate article.
Two ways to pay
Upfront: half as a deposit, the balance when the site is ready to launch. On a job over four weeks it is half, a quarter at the first draft, and a quarter at launch.
Over 12 months: the build cost split into twelve equal payments with no premium added, first payment before work begins, and the site is yours at month 12. The Care Plan or the bundle runs for the term so the site is hosted and looked after while you pay it off. That makes a static site $200 a month all up ($1,200 over 12, plus the $100 bundle), and a WordPress Business Site about $250 a month with hosting and care. The plan is new, launched in October 2026, so nobody is partway through one yet; I would rather tell you that than invent a case study.
What it does not include
Domain registration and renewal, about $30 a year, which I invoice separately. Google Workspace after the trial, which Google bills you. Paid advertising spend. Printing. And new content after launch beyond the updates you send me: new main pages, blog articles and social posts are quoted or come under the marketing plans on the Digital Marketing page.
What to do next
If you have a rough page list, send it with the message form and I will reply with a range within 24 business hours. If you do not, book a 30-minute call and we will work it out together; I point you at the right from-price on the call, and the exact figure comes in writing afterwards.